Software built by people who run a club too.
Courtlines started as the booking system we built to run our own club, Pickleland ATX, because nothing on the market did bookings, memberships, and marketing without three logins and a spreadsheet holding it all together. The AI advisor came next, for the same reason — we wanted someone to tell us what our own numbers meant at 6am, not just show us a chart.
Pickleland ATX — 9 courts, 3 coaches, 50+ weekly programs.
Every feature ships to our own club first. If the front desk won't use it on a busy Saturday, it doesn't go out to anyone else's club either.
What we believe about AI in a club
AI should do the boring work, not your judgment
The nightly advisor tells you what changed and why. It doesn’t auto-raise your prices or auto-fire a member — you still make the call. AI drafts and flags; a person decides.
Built for the front desk, not just the spreadsheet
Every feature gets tested against a real front desk on a real Saturday morning — 40 people trying to check in at once — before it ships to anyone else.
Your club, your brand, always
Your logo, your colors, your domain. Courtlines is the engine underneath; members should never have to know or care what we’re called.
Come see it running on a real club.
Not a sandbox demo — we'll show you Pickleland's actual dashboard.